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Showing posts from March, 2016

The Baskin-Robbins Effect Dampens Enthusiasm in Musical Products and Services

The Baskin-Robbins Effect Dampens Enthusiasm in Musical Products and Services PERHAPS THE MOST commonly asked question at the NAMM show is, "Have you seen any really hot products?" In years past, whenever you asked the question, you'd get a list of "must see" items. These days, however, it's more often greeted with a shrug, a pause, or perhaps a non-committal answer like, "nothing amazing, but I saw a few cool guitars, I like the brand x tuner, and brand Z is offering a decent new keyboard." Do these diffident replies indicate that industry R&D teams are falling down on the job? Have we become so accustomed to revolutionary technologies like smartphones and Bluetooth that we don't impress easily? Or is something else at work here?
We don't think deficient R&D efforts are the problem. Manufacturers in every segment of the industry continue to refine and advance designs and production methods, resulting in the highest level of produ…